Kevin LauThe Customer Continuum →Free access
The Complete Claude Customer Marketing Department
A lot of customer marketing teams still only use Claude to write emails and case studies. But it can support almost every stage of the customer lifecycle. So I built a complete Customer Marketing Department in Claude with 69 ready-to-use resources.
6 specialized Claude agents, 24 reusable Claude skills, 30 ready-to-use prompts, 6 end-to-end workflows and 3 practical playbooks. Everything is designed to help customer marketing, CX and advocacy teams run post-sale as a structured, repeatable system.
- Onboarding & Adoption: Define first value, catch stalled accounts and write the nudge that gets them moving.
- Customer Advocacy: Score who's ready to be a reference, draft the case study from one call and match advocates to live deals.
- Community & Education: Answer the questions nobody got to and turn repeat tickets into help articles.
- Voice of Customer: Turn tickets, surveys and calls into themes, ranked by the revenue behind them.
- Renewals & Expansion: Spot quiet accounts months early and write the renewal and upgrade plays.
- Executive Engagement: Prep every QBR and send the exec follow-up while the meeting is still fresh.
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